SELL MY SERVICE (n.) visibility infrastructure for tradies

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The guides a tradie
reads at 9pm.

When the kids are down and the quotes still aren't out, this is the reading that actually helps. Straight answers on getting found, getting trusted, and getting remembered, with real Australian numbers and no email gate. No fluff, no $750-a-month buzzwords, just what more than 2,400 tradie accounts across 40 trades say actually hurts. Pull up a chair and start wherever it stings most.

Found

Show up when a customer goes looking — Google, the map pack, the directories, the name. The first leak: they never find you.

Found Being Found

How to Get Recommended by AI, Not Just Found

The person searching for a tradie is being replaced by an AI that finds, checks and books for them. Here are the five things to install so it picks you.

Found Being Found

Get Listed Everywhere: The Directories That Actually Matter (Australia)

Lock your details into one format, do the maps and AU directories that count, and clean up the mess holding you back. With links and a copy-this master record.

Found Being Found

Set Up Your Google Business Profile the Right Way

The field-by-field setup that actually ranks, with the click-paths, a verification shot list, and a checklist you tick off as you go. Built for Australian tradies.

Found Being Found

How Tradies Get Found on Google and Win More Jobs

The whole system, in order: get found on Google, build the trust that earns the click, and win the quote before you arrive. Here's where to start.

Found Being Found

How Google Ranks You Locally: The Map Pack, Explained

The map pack runs on three things: relevance, distance and prominence. Here's what each one means, and which ones you can actually move.

Found Leads & Marketing Spend

Pay-Per-Lead Platforms vs Building Your Own Visibility

One rents you phone numbers by the click. The other builds an asset you own. Here's the honest comparison, in Australian tradies' own words.

Found Being Found

The Business Name That Gets You Found

If a customer has to guess what your business does, so does Google. Here's how to make your name your strongest ranking signal, the right way.

Found Leads & Marketing Spend

What Tradie Marketing Actually Costs in Australia

Coaching at $750 a month. Job software at $25k a year. Leads at $200 a pop. Here's what Australian tradies report paying, and what it returns.

Trusted

Earn the call before you quote — reviews, proof, the videos, charging what the work is worth. The second leak: they find you but don’t trust you.

Trusted The 8 Videos

How to Shoot Your Bio Video

Before they let you on the property, they want to know who you are. Ninety seconds, four beats, filmed in your work shirt. Here is how.

Trusted The 8 Videos

How to Shoot Your Claims Video

Every tradie site says reliable, clean, qualified. Nobody believes the words any more. Here is how to film the proof instead — one claim, one clip.

Trusted The 8 Videos

How to Shoot Your Customer Journey Video

Not a testimonial. A real customer telling their story in three acts, so the next buyer watches someone like them and thinks: I want exactly that.

Trusted The 8 Videos

How to Shoot Your FAQ Video

You answer the same seven questions on every quote. Film them once and your best explanation reaches every buyer — including the one you never meet.

Trusted The 8 Videos

How to Shoot Your Fit Video

Saying who you are NOT for is the strongest trust move in the trade. Here is how to shoot the video that screens the wrong jobs out.

Trusted The 8 Videos

How to Shoot Your Landing Page Video

Four fears stop a buyer hitting Submit on your contact form. Here is the 60-second video that answers them, and how to shoot it.

Trusted The 8 Videos

How to Shoot Your Pricing Video

The Cost Video gives the range. This one gives the rules: how you charge, what is included, and what happens when the scope changes.

Prove You're Legit: Licence, Insurance and ABN Where Buyers Can See Them

Every buyer wonders 'are they actually licensed and insured?' Most tradies make them ask. Here's how to answer it before the question — in one phone clip and three visible details.

Trusted Pricing & Quoting

Publish Your Prices: Honest Ranges and the Cheap Tier You Don't Do

'Call for a quote' is sending your best buyers to whoever answers the cost question first. How to publish honest ranges without quoting blind or losing margin.

Trusted Pricing & Quoting

Quote Without Racing to the Bottom: The Seven Swaps That Protect Margin

Margin doesn't get lost at the negotiation. It gets lost in how the quote is built. Seven swaps that change what the buyer is comparing — before they compare it.

Google Reviews: The Ones That Make You the Obvious Call

The second thing every buyer wonders is 'are they legit?' Here's how to answer it with a steady flow of genuine reviews, without the shortcuts that get them deleted.

Trusted The 8 Videos

The 8-Video Trust Stack: Sell Before You Quote

Answer the buyer's questions on video before you arrive, and the quote stops being a shock. Here are the eight videos and where to start.

Why Your Website Isn't Getting Calls: The Authority-Page Fix

Traffic but no calls means the page proves nothing. Here's the trade page that wins the job, block by block, plus a 10-point self-audit you can run right now.

Trusted The 8 Videos

How to Shoot Your Cost Video

The most Googled question in your trade is what it costs. Your competitors dodge it. Here's how to shoot the one video that answers it first.

Trusted Pricing & Quoting

The Race to the Bottom: How to Charge What the Work Is Worth

The number one fight in every Australian trade is holding your price. It isn't a discounting problem. It's a can't-show-the-work problem.

Remembered

Turn the word of mouth you already get into a system you own — follow-up, aftercare, staying visible between jobs. The third leak: they forget you.

Remembered Running the Business

Leave It Cleaner Than You Found It: The On-Site 12/10

Your customer can't judge the wiring behind the wall. They can judge the drop sheets, the boot covers, and the swept floor — so that's what they score the whole job on.

Remembered Running the Business

The Other Number: A Priority Line for Your Best Clients

Your best clients hit the same full voicemail as a one-off tyre-kicker. Give them a second number that always gets answered, sorted, or booked — never dropped.

Remembered Running the Business

When It Goes Wrong: The Fix That Wins a Customer for Life

A problem handled fast and straight builds more loyalty than a job that went perfectly. The recovery playbook — and the honest reply to a bad review — that turns a complaint into your best referral.

Remembered Running the Business

How the Aftercare Engine Runs Itself

The theory is easy. Here's the proof: one trigger, five touches that fire on their own, the guards that keep it human, and how to get it built.

Remembered Running the Business

The Check: Catch the Problem Before It Becomes a Review

A message a day or two after the job: is everything as it should be? Catch the problem in a private text, before it becomes a public review.

Remembered Running the Business

The Handover: The Five Minutes That Write Your Next Review

The review gets written the day you finish, not the day you ask. The on-site walkthrough, the photos, and the same-day message that lock it in.

Remembered Running the Business

The Referral Offer Worth Forwarding

'Tell your mates' is not a referral. The named offer, the ask, and the message your customer forwards in one tap, with both sides rewarded.

Remembered Running the Business

The Weekly Visibility Routine: One Move a Day, Twenty Minutes

Visibility isn't a project, it's a rhythm. The Monday-to-Friday routine that keeps you found, trusted and remembered — twenty minutes a day, none of it off the tools for long.

Remembered Running the Business

Stay Remembered: The Follow-Up & Repeat-Work Engine

Some jobs you lost, you'd already won once. Turn the word of mouth you get by luck into a follow-up and repeat-work system you run on purpose.

Win the Job

Answer fast, quote clean, and turn an enquiry into a booked job. The leak between interest and a confirmed start.

Let Them Book You Online, Not Ring the Next Bloke

You lose the job at the last step: the customer who won't ring, and the AI that hits a dead end. Give them a slot to book — without opening your whole calendar.

On My Way: The Arrival That Wins Before You Knock

The customer took the day off and waited. Nobody showed, nobody called. The arrival done right — tight window, an on-my-way text, a call if you're late — is the cheapest 12/10 in the trade.

Speed to Lead: Win the Job in the First Hour

By the time you ring back tomorrow, they've booked someone else. How to answer every enquiry inside the hour — without leaving the tools.

The Follow-Up That Closes: Day Two, Not Week Two

Most quotes don't get rejected — they die of silence. The four-beat follow-up that revives them: check in, add value, make it easy, close.

Turn Leads Into Jobs: Six Moves Between the Message and the Signed Quote

Enquiries aren't the problem — the gap between enquiry and booked job is. Six moves that carry a lead from first message to signed quote without leaking trust.

Go deeper: the channel books

Nine short books — Google Business Profile, LinkedIn, Facebook, Instagram, Pinterest, and the website pair. Each one takes a channel from the guides above and walks it end to end.

Google Business Profile · 33pp

Get Found First

Set up the free Google Business Profile that puts you in the map box, before you spend a cent on a website.

Google Business Profile · 29pp

Set It Up Right

Your Google Business Profile, field by field. The exact setup that ranks, the verification that passes, and the checklist you tick off as you go.

LinkedIn · 23pp

Build the Proof Once

Your LinkedIn profile is the free proof layer that wins commercial work, and builds the structure your website will stand on.

LinkedIn · 23pp

Built to Be Found

The field-by-field LinkedIn build for tradies: your personal profile, your company page, and the showcase pages worth having.

Facebook · 23pp

Stay in Front

Facebook for tradies: stay in front of every homeowner in your suburbs, so when they finally need you, yours is the name they already know. From $0, or $15 a day.

Instagram · 19pp

Make It Work Twice

Instagram for tradies: turn the photos and videos you already post into a visual shopfront, in about fifteen minutes a week.

Pinterest · 20pp

Found for Months

Pinterest for renovation and design trades: turn the project photos you already have into searches that send homeowners to your site for months, not hours.

Website · 36pp

Before You Build Another Website

Why the next platform swap probably won't move your booking rate, and the five things that actually do.

Website · 31pp

Before You Hire a Web Guy

How to choose a web developer who builds you a site that books the job, not just one that looks good.