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Instagram · The reinforcement layer · 19 pages

Make It Work Twice

Instagram for tradies: turn the photos and videos you already post into a visual shopfront, in about fifteen minutes a week.

Why this guide

Instagram isn't a new content job. It's the same proof you already shoot, working a second time, in front of the homeowners who vet you with their eyes. Recaption, repost, and let it back up everything else.

What is inside

19 pages. 5 chapters.

  1. 01 You already made it — the content already exists
  2. 02 The easy one: reinforcement, not foundation
  3. 03 What to repost: the repurposing map
  4. 04 Fifteen minutes a week: the rhythm
  5. 05 Before you post: what Instagram can and can't do

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