LinkedIn · The why · 23 pages
Build the Proof Once
Your LinkedIn profile is the free proof layer that wins commercial work, and builds the structure your website will stand on.
Why this guide
A builder needs a reliable sparky for a run of new builds. A project manager needs a plumber for a commercial fit-out. None of them search 'electrician near me.' They check LinkedIn, because that's where professionals look for professionals.
What is inside
23 pages. 5 chapters.
- 01 Where the work goes
- 02 Profile before posting — LinkedIn is not Facebook
- 03 What makes you credible: the profile, field by field
- 04 Build it once: the order we set it up in
- 05 Before you post: what LinkedIn can and can't do
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The full set