You quoted the job. You followed up. They went quiet.
You didn't lose it on price. You lost it on what they couldn't find about you.
Infrastructure compounds. Paid decays.
For sparkies, plumbers, chippies and builders doing $500k–$3M. Sick of ghost leads, $10K buzzwords, and quoting at 9pm.
No email. Just your numbers. Two minutes.
Since 2010
Building visibility for AU tradies.
Zero → #1 on Google Maps
In 9 months. No paid ads. Tweed Coast Tree Surgeons.
30% → 79% close rate
Across the 8-video trust stack.
The Trust Cascade
What happens when buyers can't verify you?
You can name what’s wrong. You just can’t see where the job leaks out. Ten seconds. Four stages. Lost before the quote.
- STAGE 01
Curiosity
They have a problem and money to fix it.
- STAGE 02
Friction
They can't find the price, proof, process, or next step.
- STAGE 03
Suspicion
If they won't tell me, what are they hiding?
- STAGE 04
Departure
Back button. Gone. Under 10 seconds.
Trust is not a vibe. It's an operating layer.
Every visibility leak (missing price, hidden proof, vague process, no human face) is a stage in this cascade. Sell My Service plugs them, one trust signal at a time.
Where are you in it?
One of these is yours.
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You're losing jobs at the quote stage.
The buyer ghosts. You never find out why.
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You're winning the wrong jobs.
Tyre-kickers, price-shoppers, scope-creepers. Margin gone.
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You're rebuilding trust from scratch every time you knock.
Nothing compounds. Every job starts at zero.
Visibility Infrastructure
Be found. Build trust. Show proof. Stay remembered. Turn interest into jobs.
The five-layer SMS operating model. Five layers. One system. The infrastructure that plugs the cascade.
- 01
Be Found
Discovery layer
The buyer can find you across search, Maps, LinkedIn, AI agents, and referral contexts.
BUILT WITH Landing Page Video · Bio Video
- 02
Build Trust
Identity layer
Licence, insurance, years in trade, reviews, claims, and boundaries are visible.
BUILT WITH Claims Video · Fit Video
- 03
Show Proof
Evidence layer
Real jobs, before/afters, recommendations, and customer stories.
BUILT WITH Customer Journey Video
- 04
Stay Remembered
Recall layer
Videos, email signature, follow-up rhythm, and weekly useful posts.
BUILT WITH Bio Video · FAQ Video
- 05
Turn Interest Into Jobs
Conversion layer
Price clarity, process clarity, quote follow-up, and Authority Selling.
BUILT WITH Cost Video · Pricing Video · Authority Selling
Real work. Visible proof. Simple systems.
Every layer is a deployment. Every deployment closes one of the four cascade gaps. The 8-video Tradie Sales Engine builds them.
The Visibility Leak Calculator
Find where the jobs leak out.
Every tradie says it: "I know what’s wrong. I just don’t know where to start." Set your numbers. See which leak costs you most.
Your numbers
These shape the estimate. Adjust them to match your business.
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Invisible to the buyer
Largest leakThey Google you, see nothing, and call the bloke who shows up.
~$0 per monthThe fix: Prove you’re the real deal before the job starts.
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The ghosted quote
Largest leakYou quoted. Their partner asked ten questions they couldn’t answer. Job went quiet.
~$0 per monthThe fix: Turn the quote into the sell, not just the price.
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No proof to show
Largest leakEvery tradie says "qualified, insured, clean up properly." Nobody can tell who’s real.
~$0 per monthThe fix: Stop saying it. Start showing it.
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Hidden price
Largest leakFirst question they ask. Last thing you’ll tell them. So they go to the bloke who will.
~$0 per monthThe fix: Show the work inside the number.
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Rebuilding trust from scratch
Largest leakYou explain the same things on every job. Your nights disappear into quoting.
~$0 per monthThe fix: Build it once. Let it run while you’re on the tools.
Estimated monthly visibility leak
$0
$0 a year in recoverable work.
An estimate of recoverable opportunity, not fantasy revenue.
The Strategic Model
Build trust before the sales conversation.
SIMPLER™ is the seven-part revenue-trust model behind the Sell My Service operating layer.
Seven moves. One outcome: the buyer says yes before you quote.
Then the other six.
- I Increase
- M Make Visible
- P Prove
- L Lower
- E Educate
- R Revenue-Loop
The Content Engine
Turn real work into visible proof.
PROVEIT™ is the seven-part content-production engine for job stories, reviews, before/after evidence, and buyer-facing assets.
Pull the question. Record the job. Track the revenue. Repeat.
- P Pull
- R Record
- O Organise
- V Verify
- E Explain
- I Invite
- T Track
20 cards. 20 moves. One month.
Pick the one that stings most. Start there.
The implementation layer. Each card is a single move you can finish before smoko. Designed to sit on the ute dashboard. No reading lists. No frameworks to memorise. One card, one move, one win.
- · 60 Second Brief Check
- · Before You Quote
- · The Visibility Formula
- · Fast Reply Template
- · Profile That Wins Work
- · Turn Leads Into Jobs
- · The Perfect Follow Up
- · Weekly Game Plan
- · + 12 more
The things we'll never do
Refusals, before promises.
The research said it plainly: tradies have been burned by everyone who promised more. So here's what we will not do, on the record.
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We won't sell coaching priced like a luxury car.
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We won't sell pay-per-lead or buy you fake phone numbers.
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We won't lock you into long contracts.
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We won't build software you have to study in the van.
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We won't write quotes you can't defend at the kitchen table.
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We won't claim trust. We'll show you the proof.
The full list, and how we do sell, is on our operating rules.
Get your profile working harder.
Pick one card. Run it this month. See what shifts. Or have a call. We'll point at the visibility leak you can plug this week.
Our Commitment
We have the experience, systems, and commitment to deliver.